Covent Garden Florist Choice

At Covent Garden Flowers, we know each bouquet tells a story—yours. As trusted local florists nestled close to the vibrant Piazza, our team pours 20+ years of floral expertise into every Florist Choice arrangement. We hand-select the freshest seasonal flowers, capturing the creative spirit that makes Covent Garden unique. Whether you’re celebrating in Seven Dials, sending cheer to Soho, or marking a special moment near iconic Drury Lane, our bespoke bouquets brighten any occasion.

Locals rely on us for genuine care and artistry, cultivated right here amidst the theatre lights and market bustle. Our renowned same-day delivery—available on orders placed by 3 PM—means last-minute surprises reach loved ones as fresh as if you’d picked them yourself.

  • Serving Covent Garden, Holborn, and Soho
  • Convenient online ordering, expertly crafted by trusted florists
  • Perfect for birthdays, anniversaries, thank-yous, and just-because
Order online from your local Covent Garden florist today and let our experience bring your sentiments to life with extraordinary flowers and reliable same-day delivery throughout the neighbourhood!

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FLORIST CHOICE FLOWERS
Within a softly lit frame of Covent Garden's streets, this carefully curated Florist Choice bouquet unfolds like a whispered poem. The arrangement blends cream-tinged whites with pale blush, each bloom catching the mellow morning light that drifts across Seven Dials and Drury Lane. The scene centers on fully open light pink garden roses and creamy white to pale lavender-grey roses, their petals arranged in generous, garden-like spirals, while a chorus of white anemones with nearly black centers adds a graphic focal point. A sprinkling of spiky eryngium thistles contributes a cool blue sparkle, giving the bouquet a contemporary edge amid the romance. The greens are lush and varied: slender eucalyptus-like leaves, plus deep burgundy leaves that deepen the silhouette and bring warmth. The overall mood is natural, slightly wild, and unmistakably luxurious, designed for special occasions, weddings, or a heartfelt gift. A semi-transparent white rectangle overlays the center, presenting Florist CHOICE and the bold ?200 price in crisp white type, yet the frame never hides the artistry beneath. The background is intentionally softened, as if the bouquet is resting on a shop table behind Covent Garden's busy markets or in a sunlit corner near Neal's Yard, inviting a close look at every petal and texture. This image speaks to Covent Garden Flowers' expertise: a bespoke, high-value arrangement created with seasonal stems and delivered with care to clients across the area, from Chinatown to the Strand, with same-day delivery available when needed.
FLORIST CHOICE £200
£200.00
Against a soft, romantic palette of cream and pale pink, this Florist Choice bouquet unfurls like a whispered note from a florist's studio near Covent Garden. Creamy, full-headed blooms-garden roses, peonies, or perhaps ranunculus-rise in generous, cloud-like layers, interwoven with delicate white sprigs of lisianthus. The greens anchor the arrangement with cool eucalyptus leaves, rounded and velvety, olive stems adding slender, sunlit lines, and tiny pale green star-shaped buds or berries that lend a fresh sparkle. In the centre, a darker green ornamental kale or sculptural succulent offers a striking focal point, imbuing the design with a modern edge. A clean white rectangular overlay frames the bouquet, bearing Florist in an elegant script and CHOICE in uppercase sans-serif, with the price ?300 displayed beneath in bold white type. The scene rests on a warm, diffused background of peach and cream, so the bouquet radiates calm luxury. Designed for a truly special occasion, this arrangement would be at home on a grand table for a milestone anniversary or as a statement gift for someone dear in Covent Garden. Our team can arrange same-day delivery across the area-from Holborn to Mayfair and the heart of the West End-so that the moment you choose is the moment it arrives, fresh and vibrant. The artistry shines through the careful placement of every stem, a testament to years of local floristry craft in this lively corner of London.
FLORIST CHOICE £300
£300.00
From Covent Garden's lively lanes to the quiet courtyards of Seven Dials, this Florist Choice bouquet exudes cultivated romance and confident artistry. The arrangement features several large, fully open garden roses in dusty peach and creamy beige, enriched by deeper mauves and jewel-toned fuchsia and burgundy that give it luxurious depth. Interspersed are ruffled peach ranunculus or similarly lush multi-petaled blooms, textured white chrysanthemums with numerous slender petals, and delicate white filler flowers-gypsophila-like clusters-while slender brown-red branching sprigs add architectural warmth. A generous belt of silvery-green eucalyptus and varied green foliage threads throughout, creating a natural, garden-bound mood with a contemporary edge. The style is deliberately loose and organic, echoing walkways of Monmouth Street and the leafy squares around Covent Garden, making it ideal for weddings, thoughtful gifts, or a grand centerpiece. At the center, a crisp white square overlay bears the elegant Florist script above and CHOICE in uppercase beneath, with a bold £150 displayed below to anchor the offer. The backdrop remains softly blurred, capturing the bloom's texture and perfume-like suggestion while the text remains legible. Covent Garden Flowers delights in delivering this premium design across the district-whether you're near Leicester Square, Soho, or Holborn-and it travels with freshness for same-day delivery to brighten birthdays, anniversaries, or heartfelt gestures in the capital.
FLORIST CHOICE £150
£150.00
There is a serene, almost pastoral ease to this hand-tied bouquet, presented in soft daylight that emphasises the pale blush of the roses and the cool silver-green of the foliage. Large, petal-soft blush roses anchor the arrangement, their layered petals offering a tactile velvet that contrasts beautifully with clusters of small white berries and the airy sprays of tiny white filler blooms, possibly waxflower or astrantia. The eucalyptus leaves introduce a dusty blue-green note; their rounded, matte surfaces and subtle fragrance provide a calming, restorative undercurrent. Deeper pink or burgundy florets tucked in among the roses add moments of shadow and depth, while taller, slender flower spikes at the left and right edges introduce a slender verticality that keeps the bouquet lively and organic. The stems are loosely gathered and tied with a cream satin ribbon, giving a bespoke, hand-finished feel that sits perfectly against the background of pale, ornate plaster suggested in the photograph. To a customer in Covent Garden or walking down Floral Street, this arrangement reads as both refined and approachable - appropriate for a sensitive thank-you, to celebrate a milestone birthday, or simply to lift someone's afternoon. The visual balance, the soft scent of eucalyptus, and the juxtaposition of velvety petals with crisp greenery all speak to careful floral craftsmanship: a bouquet designed to feel like a thoughtful, tactile gift from a local West End florist.
FLORIST CHOICE £50
£50.00
This image captures a lush, hand-gathered bouquet imagined at golden hour: a theatrical, deep burgundy dahlia anchors the composition with velvety depth, while creamy-peach garden roses spiral open around it, their soft ruffles and warm tones suggesting the quiet sweetness of a summer afternoon. Dusty blue eryngium offers a cool, architectural contrast-its spiky heads catching light like tiny sculptures-while small clusters of pale green or white berries add glossy, tactile interest and a hint of woodland freshness. Among these, sprays of silvery eucalyptus and mixed greenery weave through the blooms, balancing opulence with a natural, airy silhouette and a faint menthol-tinged scent.

Photographed in close detail, the arrangement reveals layers of texture: plush petals, serrated thistle, glossy berries and matte foliage. The centre of the image is overlaid with a translucent white square frame with softly rounded corners; inside, white lettering presents the word "Florist" in flowing script, "CHOICE" in compact uppercase, and the price "?60" in bold type. The overlay's clean geometry and bright typography sit crisply against the darker floral palette, signalling a curated designer selection. Reading like a florist's own recommendation, this bouquet suggests occasion flexibility-from a romantic thank-you to a refined centrepiece-and evokes the confident, hands-on craftsmanship of a local Covent Garden florist familiar with theatre-season moments and market-fresh stems.
FLORIST CHOICE £60
£60.00
An intimate overhead view of a premium Florist Choice bouquet, the photograph arranged to showcase texture, colour and a gentle sense of movement. Large, full-headed roses in soft blush, creamy ivory and muted peach form the visual centre, their outer petals curling like silk and catching a diffused, morning light. Interspersed are smaller lavender-tinged roses and pale lilac buds that add a whisper of cool tone, while tiny white filler flowers and pale pink berry-like florets weave between stems, lending lace-like intricacy. Dried natural elements in cream and tan-soft seed heads and wispy grasses-introduce an organic, slightly rustic note that deepens the bouquet's character. Leaves of eucalyptus, round and velvety with a bluish cast, thread through the arrangement and offer a fresh, green counterpoint both visually and in imagined scent. A clean white rectangular frame overlays the centre of the photo; within it, elegant script reads Florist Choice, CHOICE appears below in a clear sans-serif, and the price is displayed as ?70 in bold numerals, standing out against the floral field. The overall mood is tranquil and slightly nostalgic, as though set on a sunny bench near Covent Garden Market; the bouquet suggests a considered, hand-picked gift for a birthday, a thoughtful congratulations or simply to brighten someone's day with the calm joy of freshly cut roses and herbs.
FLORIST CHOICE £70
£70.00
Seen from a slightly elevated close-up, this hand-tied arrangement feels like a small garden folded into someone's hands; the stems are neatly gathered beneath a pair of hands in a pale sleeve, standing against a softly blurred backdrop so every petal and leaf remains in focus. The palette is a romantic conversation of blush and peach: large, full pink garden roses with velvety, ruffled layers sit at the centre, their petals catching soft, natural light. Around them, sweet peas in delicate purple-and-white stripes and frilly pale blooms add an ethereal, vintage note, while coral and peach ranunculus-like flowers introduce warmth and painterly texture. Darker plum hellebores or similar textured florets anchor the bouquet with depth and a slightly moody contrast, complemented by creamy white accents that lift the composition. Luxuriant greenery - long, slender vines and broader leaves - weaves through the blooms, lending movement and an organic, just-picked feel. A slim white rectangle overlays the composition with 'Florist Choice' scripted elegantly at the top and a clear '?100' in bold beneath, framed to show this is a bespoke selection by a florist. The image suggests thoughtful craftsmanship and seasonal freshness, the kind of arrangement you might choose to send from Covent Garden to mark a birthday, say thank you, or celebrate a quiet London moment.
FLORIST CHOICE £100
£100.00
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